Toronto-based NorthStar Gaming has partnered with game developer Playtech to continue its expansion into the Canadian market.
The partnership comes in the shape of over $12.25 million in investment by Playtech into NorthStar Gaming (NSG). This investment completes the takeover of Baden Resources by NorthStar Gaming.
Keep reading to learn more about this exciting partnership and what it means for the Canadian market!
Playtech’s $12.25 million investment in NorthStar Gaming
Playtech’s investment in NorthStar Gaming is a game changer for both parties, as well as the entire Canadian market.
The investment itself took the shape of a debenture that will make it possible for NorthStar to take over Baden Resources.
But the agreement is more than the exchange of money between the two parties! The partnership between the two (Playtech and NSG) will see the following changes:
- An amendment of NorthStar’s software and services agreement
- A 10-year extension that will see NorthStar and Playtech’s expansion throughout the Canadian market
- Changes to commercial products
- Strategic advice by Playtech
- Investment in new technologies
- New marketing campaigns
The main aim of the agreement is to enable growth by the operator and the possibility of expansion outside of Ontario and into other Canadian markets.
Who is NorthStar Gaming?
NorthStar Gaming is a relatively new operator in the iGaming market. Launched in Ontario in 2022, it went ahead to make ripples by signing a deal with Genius Sports, bringing to the scene plenty of pre-games and in-games betting.
Its efforts have also extended to localized products, becoming the first to offer legal online betting for the Groundhog Day weather forecasting tradition.